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Looking to bring fast jewellery to

the Indian market

Melorra claims to be India’s fastest-growing jewellery brand, clocking a CAGR of 200%, while its FY21

revenue stood at INR 79 Cr. So far, it has a customer base of 2.5 Lakh and has sold more than 32K products

across 3,000 locations. The startup has also set up brand experience centres in the major malls of

Delhi, Mumbai, Bengaluru, Lucknow and Bhopal to increase its brand impact and customer engagement.

It has recently startedto export its jewellery to the US, the UK, the UAE and Singapore.

Published at
inc42.com on May 20, 2022

Published at

inc42.com on May 20, 2022

D2C jewellery brand Melorra scooped

up $16 million

Melorra, a D2C jewellery brand, raised $16 million from Axis Growth Avenues, SRF Family Office, N+1

and existing investors in the first leg of its Series D round. The funding includes $14 million in equity

and $2 million in debt. Founded in 2015, Melorra delivers hallmarked gold jewellery to 718 districts in

India and more than 2,800 towns.

Published at
Economic Times on May 20, 2022

Published at

Economic Times on May 20, 2022

D2C gold jewellery startup, Melorra raises

$16 million in Series D, valuation doubles

D2C startup focussed on gold jewellery, Melorra has raised $16 million as a part of an ongoing Series D

funding round from Axis Axis Growth Avenues AIF-I, SRF Family Office, N HN1and existing investors.

The newly raised funds will be used for strengthening brand marketing activities and rolling out more offline

experience centres across the country. The startup said that the current funds raise saw its valuation double from

a fundraising round in October 2021 when it raised $24 million.

Published at
Business Today on May 17, 2022

Published at

Business Today on May 17, 2022

BIS-Hallmarking most important consideration

while purchasing gold jewellery: Melorra survey

As per Melorra’s ‘Gold 2.0’ survey, 61 per cent consumers purchased gold jewellery during Diwali, Akshaya

Tritiya and Dhanteras. As per the report, price point continued to be another key factor with more

than 76 per cent people seeking gold jewellery priced under INR 50,000. As gold prices soared, people began

looking for affordable and lightweight yet trendy options.

Published at
Economic Times on May 02, 2022

Published at

Economic Times on May 02, 2022

This Akshaya Tritiya, buy fashionable gold jewellery

that you can wear everyday only at Melorra!

Melorra, one of India’s fastest-growing D2C brands, is giving customers a choice of over 16000 BIS hallmarked,

affordable and trendy gold jewellery designs for daily wear ahead of Akshaya Tritiya. Customers

can choose pieces inspired by the most recent runway trends and get up to 50% off on making charges of gold

jewellery at www.melorra.com. They can also shop via Melorra’s 11 physical experience centers in

Bengaluru, Delhi, Lucknow, Mumbai, Bhopal, and Noida.

Published at
APN NEWS on Apr 30, 2022

Published at

APN NEWS on Apr 30, 2022

Melorra rolls out #EveryDayWithMelorra campaign

with Shraddha Kapoor

Melorra has unveiled its new ad campaign #EveryDayWithMelorra with actor Shraddha Kapoor as the

face of the campaign. Through the campaign, the company aims to urge women to choose gold

jewellery for everyday use. Apart from the film that was released, the campaign will be promoted on

radio, print advertisements and digital platforms OTT, through influencers and contests

led by Shraddha Kapoor.

Published at
Financial Express on April 04, 2022

Published at

Financial Express on April 04, 2022

In new campaign, Melorra lauds the independent

spirit of women

Ahead of International Women’s Day, D2C brand Melorra is celebrating women across the board who are

#groovineveryday in whatever they choose to do in its latest campaign. The brand is recognizing the passion,

aspirations, paths, and journeys of women both with and at Melorra.

Published at
Exchange4media on March 07, 2022

Published at

Exchange4media on March 07, 2022

Melorra gets $24 million funding from

9Unicorns, others

Direct-to-consumer jewellery brand Melorra has raised $24 million in a funding round led by 9Unicorns,

Symphony International Holdings Limited, Value Quest, Venture Catalysts, and Param Capital.

Published at
Economic Times on October 13, 2021

Published at

Economic Times on October 13, 2021

India's jewellery industry to reach $100 billion

by 2025: Melorra founder Saroja Yeramilli

Redefining gold as bold, online jewellery startup Melorra challenges the idea of gold jewellery being heavy

and suited only for traditional celebrations. Set up in 2016, the Bengaluru-based

brand is aiming for $1 billion in revenue by 2025. Saroja Yeramilli, Founder and CEO of

Rs 350-crore revenue fine jewellery startup, talks to Business Today about the brand's journey, expansion

plans and the impact of the COVID-19 pandemic on the company's business.

Published at
Business Today on September 18, 2021

Published at

Business Today on September 18, 2021

Moving Jewelry Sales Online in India

BANGALORE, India — When Sushma Sonty wanted to buy herself some jewelry for her birthday, she didn’t

head to a traditional jeweler, as is the custom in India, or even to a local store. Instead, she turned to Melorra, a

new website that marries Western fast-fashion trends with wearable fine jewelry. BANGALORE, India — When

Sushma Sonty wanted to buy herself some jewelry for her birthday, she didn’t head to a traditional jeweler, as is

the custom in India, or even to a local store. Instead, she turned to Melorra, a new website that marries Western

fast-fashion trends with wearable fine jewelry...

Published at
New York Times on 21 Nov 2017

Published at

New York Times on 21 Nov 2017

One week into operations, Melorra sets record

for highest early stage investment in India

Bengaluru-based online jewellery brand Melorra.com, which launched operations this week, has raised USD 5

million (about Rs 33 crore) from Lightbox Ventures, making it the largest early stage investment in the country.

The brand caters to modern Indian women by developing, designing and retailing contemporary jewellery

through a mobile platform.

Published at
Your Story on 9 Jan 2016

Published at

Your Story on 9 Jan 2016

3D printing jewellery powers Melorra

to record $5 million seed round

It is not every day that overhearing banter gives you a business idea, but this is exactly what happened with

Saroja Yeramilli, the founder and promoter of Melorra. It was during a visit to one of the well-known jewellery

stores a couple of years ago that Yeramilli chanced upon a conversation between a mother-daughter duo on

buying jewellery….

Published at
Economic Times on 8 July 2017

Published at

Economic Times on 8 July 2017

Jewellery brand Melorra receives $5 mn

funding from Lightbox

Mumbai, Jan 8 (PTI) Bengaluru-based online jewellery brand Melorra.com, which launched operations this

week, has raised USD 5 million (about Rs 33 crore) from Lightbox Ventures, making it the largest early stage

investment in the country. The brand caters to modern Indian women by developing, designing and retailing

contemporary jewellery through a mobile platform.

Published at
India Today on 27 June 2019

Published at

India Today on 27 June 2019

Disrupt the jewellery market from a fast-fashion

schedule, with a vision of being the Zara of jewellery.

The NDA government’s flagship Make in India campaign is generally construed as a mission to bolster India’s

manufacturing sector, by attracting large-scale foreign investors. For example, General Electric chairman Jeff

Immelt endorsed India’s manufacturing potential, in a visit this week.

Published at
Live Mint 27 June 2016

Published at

Live Mint 27 June 2016

Wondering what pair of earrings go best with

your jumpsuit? Is gold too much with denim? .

Melorra is the app you need on your phone to end all your woes. The fine jewellery app (available on iTunes and

Google Play) features editorials that are relevant to the season's trend. Take your cues from these to shop the

pieces seen. Melorra offers an edit that ranges between Rs 3,000-Rs 1,00,000.

Published at
Vogue on 28 April 2019

Published at

Vogue on 28 April 2019

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